Rules of design

From an article in Business Week about designing Coke:

Another example of working within the peculiar constraints of Coca-Cola is a Web-based software tool that Butler calls the Design Machine and describes as "the Nike ID of internal design." The tool allows designers at the company's many bottling partners to create new bottle or can label designs or even promotional posters. Because of parameters built into the tool, the final design will always conform to the global standards set by the corporate design team. The neat internal use of Web 2.0 technology cuts back on the need for top-down control from the brand managers in Atlanta, allowing greater brand flexibility.

I'd love to see what that looks like.